Jon Carnero

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    Jon Carnero

    Vice President, Director of Consumer Strategy at Epsilon

    Marketing and Advertising | Greater New York City Area, US

    Summary

    Multichannel strategist with special emphasis in digital and relationship marketing. Proven client management, integrated marketing and community building acumen. I’ve created campaigns that engage emerging technologies (e.g. – mobile/app, web video, social media, search marketing, etc) while ensuring the consistency of corporate brands, both internally and externally, for companies with an extensive web presence to help drive sales and create positive, relevant customer experiences.

    Vertical experience includes: pharmaceuticals & life sciences, financial services, airlines, hospitality, consumer electronics, publishing, consumer packaged goods (CPG) and fast moving consumer goods (FMCG).

    Specialties: Online technologies, concepts, and revenue models; business development; consumer and media trends; B2B; B2C; content strategy, development, and distribution; content management systems including SharePoint; marketing across all touchpoints (online and offline); search (SEM, SEO); competitive intelligence and analytics; research analytics and metrics; eCRM, mobile marketing including (SMS, MMS and mobile web).

    Experience

    • 2011 - Present
      VP, Director of Customer Experience / Epsilon

      Develop and implement RMx (Relationship Marketing Excellence), selling vision, strategy and tactical plans to brand teams.

      Create and teach client training workshops to educate client brand marketing teams on digital communications planning and emerging media.

      Lead the development, execution and analysis of qualitative and quantitative research with internal partners and third party vendors.

      Translate findings, insights and strategies into inspiring briefs and roadmaps for the brand team.

      Awards: 2012 - DMA International GOLD ECHO, Kraft Canada Samplicious

    • 2009 - 2011
      Vice President, Digital Strategy Director / Cline Davis & Mann
    • 2009 - 2009
      Digital Strategy Leader, Consultant / New York Presbyterian Hospital
    • 2005 - 2009
      Vice President, Interactive Marketing Director / CIT
    • 2002 - 2003
      Director, Interactive Marketing / MetLife
    • 1999 - 2002
      Director, Interaction Design / Digitas
    • 1998 - 1999
      User Experience Architect / Dentsu
    • 1994 - 1997
      Assistant Language Teacher / JET Programme

    Education

    • Columbia University in the City of New York
    • University of California, Santa Cruz

    Additional Information

    • Honors:
      International GOLD ECHO Winner - Kraft Canada Sampilcious; 2012 Webby Honoree for Interactive Advertising, Rich Media – CIT: One Minute Capital; 2008 B2B Magazine, Top Marketer Award, 2008 WebMarketing Award, Integrated Campaign – Behind The Business (partnered with Conde Nast). 2008
    • Interests:
      New technology, design, traveling, swimming
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  • Six tips to bombproof your password | Digital Trends http://t.co/Okh4732F39

    May 15, 13 from LinkedIn Reply, Retweet, Favorite
  • Loyalty's the keystone for Gamification. #bbrockstar

    Apr 23, 13 from Twitter for iPhone Reply, Retweet, Favorite
  • RT @amits_28: Did not think consumerization of IT is also having its impact on loyalty 3.0 #bbrockstar

    Apr 23, 13 from Twitter for iPhone Reply, Retweet, Favorite
  • Presenting at the Bunchball Rockstar Roadshow #bbrockstar

    Apr 23, 13 from Twitter for iPhone Reply, Retweet, Favorite
  • #SpringBreakers - Imagine if Russ Myers and Quentin Tarantino collaborated on a movie, with a little David Lynch. Y http://t.co/FjTGnJFjss

    Apr 20, 13 from Knotch on iOS Reply, Retweet, Favorite
  • A Vietnamese Horatio Alger, and a staple in my kitchen too. Thanks David Tran. #Sriracha http://t.co/HT998L3KmC

    Apr 19, 13 from LinkedIn Reply, Retweet, Favorite
  • Is Retargeting the New Pop-up? http://t.co/YhhjB93s3b

    Apr 17, 13 from LinkedIn Reply, Retweet, Favorite
  • Well played Poland Spring, well played. http://t.co/ayptbTjD

    Feb 13, 13 from LinkedIn Reply, Retweet, Favorite
  • I just reached Level 2 of the "Greasy Spoon" badge on @foursquare. I’ve checked in at 5 different diners! http://t.co/Gk8429Ie

    Feb 08, 13 from foursquare Reply, Retweet, Favorite
  • I just reached Level 3 of the "Ski Bum" badge on @foursquare. I’ve checked in at 10 different ski spots! http://t.co/K7QO5Tfa

    Feb 05, 13 from foursquare Reply, Retweet, Favorite
  • I just reached Level 3 of the "Bento" badge on @foursquare. I’ve checked in at 10 different Japanese Restaurants! http://t.co/Rta60BF3

    Feb 04, 13 from foursquare Reply, Retweet, Favorite
  • RT @bmorrissey: here's how oreo won the super bowl blackout. it had its agency teams together w the brand to act fast. http://t.co/vRdRQOt2

    Feb 03, 13 from Flipboard Reply, Retweet, Favorite
  • I just ousted Geoff S. as the mayor of Epsilon on @foursquare! http://t.co/I5rGDHbS

    Feb 02, 13 from foursquare Reply, Retweet, Favorite
  • emKraft/em Habanero Heat Shredded Cheese http://t.co/AO2BYiYn TEST

    Feb 01, 13 from Tweet Button Reply, Retweet, Favorite
  • Man, I wish RIM well but they're like the Bad News Bears sometimes. http://t.co/sYnuQQNO

    Jan 30, 13 from LinkedIn Reply, Retweet, Favorite
  • I just ousted @hellnarchy as the mayor of Muscle Maker Grill on @foursquare! http://t.co/Tl4QiS5X

    Jan 24, 13 from foursquare Reply, Retweet, Favorite
  • @jade_mangahis HA!

    Jan 16, 13 from HootSuite in reply to jade_mangahis Reply, Retweet, Favorite
  • Google Launches Zavers Coupon Service http://t.co/xEEAE6Q8

    Jan 16, 13 from LinkedIn Reply, Retweet, Favorite
  • I just ousted @jade_mangahis as the mayor of Epsilon on @foursquare! http://t.co/I5rGDHbS

    Jan 16, 13 from foursquare Reply, Retweet, Favorite
  • Loving cheat sheets since 1987... http://t.co/bx1s5Kw8

    Jan 14, 13 from LinkedIn Reply, Retweet, Favorite
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