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Jon Carnero

Profile

Jon Carnero

Strategy | Usability | Branding > Digitally
Online Media | Greater New York City Area, US

Summary

Seasoned and resourceful senior marketing professional with diverse interest and experience across multiple industries and platforms. Demonstrated results developing revenue-producing products. Solid background in branding and working in a diverse environment and culture (lived and worked in global settings including Japan for three years, Germany for two and Spain for two). International team management.
Specialties: Online technologies, concepts, and revenue models; business development; consumer and media trends; B2B; B2C; content strategy, development, and distribution; content management systems including SharePoint; marketing across all touchpoints (online and offline); search (SEM, SEO); competitive intelligence and analytics; research analytics and metrics; eCRM, mobile marketing including (SMS, MMS and mobile web).

Experience

  • 2009 - Present

    Interactive Marketing Director / New York Presbyterian Hospital

    Develop online marketing campaigns and strategy.

    Team lead for all online advertising and media planning including social media.

    Optimize client/product visibility on search engines via PPC campaigns.

    Responsible for award winning ad campaigns yielding stronger SOV, enhanced reputation and increased patient access.
  • 2005 - 2009

    VP, Interactive Marketing Director / CIT

  • 2002 - 2003

    Director, Interactive Marketing / MetLife

  • 1999 - 2002

    Director, Interaction Design / Digitas

  • 1998 - 1999

    Account Executive & Information Architect / Renegade, LLC

  • 1994 - 1997

    AET / JET Programme

Education

  • 1997 - 1999

    Columbia University in the City of New York

  • 1991 - 1994

    University of California, Santa Cruz

Additional information

Websites:
Honors:
Webby Honoree for Interactive Advertising, Rich Media – CIT: One Minute Capital; 2008 B2B Magazine, Top Marketer Award, 2008 WebMarketing Award, Integrated Campaign – Behind The Business (partnered with Conde Nast). 2008
Interests:
New technology, design, traveling, swimming
Assoc.:
Association of National Advertisers, AIGA

Posts

Posts

What can't I still find online? Shoes that fit.

My superpower? Parallel parking in tight spaces.

My interests? Malbec, Banksy and shoes that fit.

Professionally, I work in digital strategy, usability & branding and live in New York City.