Vice President, Director of Consumer Strategy at Epsilon
Marketing and Advertising | Greater New York City Area, US
Multichannel strategist with special emphasis in digital and relationship marketing. Proven client management, integrated marketing and community building acumen. I’ve created campaigns that engage emerging technologies (e.g. – mobile/app, web video, social media, search marketing, etc) while ensuring the consistency of corporate brands, both internally and externally, for companies with an extensive web presence to help drive sales and create positive, relevant customer experiences.
Vertical experience includes: pharmaceuticals & life sciences, financial services, airlines, hospitality, consumer electronics, publishing, consumer packaged goods (CPG) and fast moving consumer goods (FMCG).
Specialties: Online technologies, concepts, and revenue models; business development; consumer and media trends; B2B; B2C; content strategy, development, and distribution; content management systems including SharePoint; marketing across all touchpoints (online and offline); search (SEM, SEO); competitive intelligence and analytics; research analytics and metrics; eCRM, mobile marketing including (SMS, MMS and mobile web).